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Bet365 affiliate program – How to become partner of Bet365

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Affiliate program of Bet365

Bet365 affiliate program

Bet365 is a world-renowned bookmaker that has an excellent reputation throughout the world. It is well-known for its sportsbook that offers numerous betting opportunities as well as its online casino and poker rooms.

The company has an affiliate program available for people to become partners with it and promote their services for affiliate commissions. You will earn the highest commissions when you attract the largest number of new players to Bet365 through your promotional efforts.

How to register for the Bet365 affiliate program

To make an application to become a Bet365 affiliate you need to go to the affiliate website at Here you will find information about the program and you can click on “join now” and apply to be an affiliate.

The registration form for the Bet365 affiliate program is different to the one you complete for a betting account. Please follow these steps to register for the Bet365 affiliate program:

  • Click on the “join now” link at the page
  • Complete all of the fields on the registration form
  • If you are an individual then choose “sole” affiliate or if you are a business then choose “corporate” affiliate
  • Enter your full name and the website(s) that you will use to promote Bet365
  • Select your country of residence
  • Enter your full address details
  • Create a username and password for your login
  • Agree to the terms and conditions of the affiliate program

When you have submitted your application to become a Bet365 affiliate you will need to wait for a few days while your application is reviewed. If you are approved as a Bet365 affiliate you will receive an email from the company stating this. You will also be notified if your application to be a Bet365 affiliate has been refused.

Affiliate rules and requirements

You can find all of the affiliate rules on the affiliate website at It is important that you familiarize yourself with these rules prior to making your application in case there is something that you are not in agreeance with. Here are some of the most important rules for being a Bet365 affiliate:

  • You need to have a minimum of 5 active customers to withdraw any affiliate commissions
  • There is a minimum withdrawal amount which can vary from country to country – expect this to be in the region of €50
  • You cannot promote Bet365 on a site used by children or any pornographic websites
  • You are not allowed to register domain names that are close to the Bet365 brand
  • If you violate the affiliate rules or try to commit fraud then Bet365 will close your affiliate account

One of the requirements to become a Bet365 affiliate is that you own a website about gambling or sports. You need to ensure that you regularly update your site. Bet365 will ask you questions about the traffic that your site receives and are likely to reject your application if your visitor numbers are too low.

What commissions can you earn with Bet365

Commissions with the Bet365 affiliate program are fixed at 30% net profit. Basically, any customers that you attract to Bet365 need to have losing bets for you to earn commissions. With the Bet365 you can promote the sportsbook, the online casino and the poker.

At the end of the day, the more customers that you have that make losing bets, the more commission you will make. Both you and the Bet365 company benefit from these losing bets. If your customers have a lot of winning bets then it is possible for your affiliate account to be in the red. You then have to wait for losing bets to occur to make commissions.

You must comply with the minimum withdrawal amount which is usually around €50 and you must have a minimum of 5 active customers to make a withdrawal. An active customer is defined as someone that has made at least one deposit and has placed bets on sports, the casino or poker. Commissions are all paid at the end of each month.

Promoting Bet365 on your website

Bet365 will provide you with affiliate links and banners that you can place on your website pages. If a visitor to your website clicks on these links or banners then they will go to the Bet365 website. If they register then they will be credited as one of your customers.

All of the links and banners will contain your unique affiliate ID. This means that the Bet365 company can easily track which customers are accredited to you. You will have access to statistics which will show all of your affiliate activity. Often, Bet365 will provide their affiliates with special codes for the promotion of their sportsbook, online casino and poker. You can provide this code to your website visitors and tell them to use it when they register with Bet365.


Are you guaranteed to be approved for the Bet365 affiliate program?

No, the company may refuse your application for a variety of reasons such as your website not having sufficient visitor traffic.

What commissions can you earn with Bet365?

The affiliate commission with Bet365 is a fixed 30% of net profit. Your customers will need to place losing bets for you to earn commissions.

Can Bet365 close my affiliate account?

Yes, if you violate the affiliate program rules and for other reasons such as an inactive account.

What kind of website can I use to promote Bet365?

Your website needs to be gambling or sports related and must have a certain number of visitors and be updated regularly.

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